Pumpkinfish has launched a mobile version of the pumpkinfish.com website formatted specifically for iPhone, which allows users of Apple’s popular handset to view basic information about the company and send email submissions while on the go. A location feature available through the site ties directly into the iPhone’s mapping software, allowing one-click map display of the Pumpkinfish offices and related contact information.
The iPhone, like a variety of other mobile devices, does not support Flash, a common technology used in the creation of immersive websites. When a non-Flash enabled mobile device loads a website that is created using Flash, the user is unable to experience the intended experience and is often confronted with a cryptic message intended to convey the incompatability. Creating sites specifically designed for mobile devices however, allows companies to take
advantage of the strengths of these devices, and creates a seamless user experience.
A visitor to the pumpkinfish.com website will see the full Flash-based site within their browser if using a computer, while an iPhone user visiting the same website will be automatically and instantaneously redirected to the iPhone specific application. A bookmark button can also be added to the iPhone, allowing one-click access to the mobile site on subsequent visits.
